The Kit
One More City is proud of having kit based on innovative designs like to the route, or breast cancer research. We love wearing it as it stands out on the road and tells a story.
This is the story of the original One More City jersey design. Maria talks a bit about the design process and what OMC means to her.
When I was introduced to Christine and what she wanted to create with OMC I felt that I would love to be involved. The cause, journey and the end goal is something that really speaks to me and I can relate to.
The story label idea grew from wanting to bring some light into the severity of the topic of cancer. I wanted to take something that is serious and heartbreaking in many ways, and put a quirky and encouraging spin on it. The message is the same and the importance of being aware of your own body was the key driver, but also taking time for yourself and not being afraid or ashamed of your own body. Cycling was the natural way to connect the two.
The thing I love most about designing the OMC jersey is the process of developing the ideas and concepts, the journey and that it is quite different from what I normally design. Meeting amazing people with such engagement and positive energy, sharing stories and supporting this amazing cause and each other, is truly inspiring.
Read the Cyclespeak interview to find out more about Maria.
In subsequent years, the design incorporated the original concepts around nature and resilience, as well as elements inspired by the ride destination, such as the 2021 edition that featured whimsical fish for the Reading to Penzance edition. The most recent design is inspired by lab imagery from the ICR showing breast cancer cells on the move.